utm_medium=cpc
Track CPC (Cost Per Click) campaigns
utm_medium=cpc Parameter Guide
Parameter: utm_medium
Value: cpc
Channel: CPC (Cost Per Click)
Description: Paid search traffic from Google Ads, Bing Ads, or other PPC platforms
Common Source Combinations
cpc + google = Google Ads
cpc + facebook = Facebook Ads
cpc + twitter = Twitter Ads
cpc + linkedin = LinkedIn Ads