UTM Builder

Create trackable campaign URLs for Google Analytics, Facebook Ads, and email campaigns.

Website URL: Campaign Source (utm_source): Campaign Medium (utm_medium): Campaign Name (utm_campaign): Campaign Term (utm_term) - Optional: Campaign Content (utm_content) - Optional:

What are UTM parameters?

UTM (Urchin Tracking Module) parameters are tags added to URLs that help Google Analytics track where your traffic comes from. They tell you which campaigns, sources, and mediums drive the most visitors.

✅ Best for: Marketers, business owners, social media managers, email marketers.

UTM parameters explained

utm_source (required)

Identifies the source of traffic. Examples: google, facebook, newsletter, twitter, linkedin

utm_medium (required)

Identifies the marketing medium. Examples: cpc (paid search), email, social, organic, referral

utm_campaign (required)

Identifies the specific campaign. Examples: summer-sale, black-friday, product-launch

utm_term (optional)

Identifies paid search keywords. Examples: best+silk+sarees, buy+sarees+online

utm_content (optional)

Differentiates similar content or A/B testing. Examples: textlink, button-blue, ad-group-1

Examples

Example 1: Facebook ad campaign

https://tyzo.in/tool/utm-builder?utm_source=facebook&utm_medium=social&utm_campaign=summer-sale

Example 2: Email newsletter

https://tyzo.in/tool/utm-builder?utm_source=newsletter&utm_medium=email&utm_campaign=weekly-digest

Example 3: Google Ads with keyword

https://tyzo.in/tool/utm-builder?utm_source=google&utm_medium=cpc&utm_campaign=seo-tools&utm_term=free+seo+tools

Common mistakes to avoid

❌ Using spaces instead of underscores or plus signs
❌ Inconsistent naming (e.g., "Facebook" vs "facebook" vs "FB")
❌ Forgetting to add UTM parameters to campaign links
❌ Using uppercase letters (stick to lowercase for consistency)

Best practices

✅ Use consistent naming conventions across all campaigns
✅ Use lowercase for all UTM parameters
✅ Replace spaces with underscores or plus signs
✅ Keep parameter values short and descriptive
✅ Test your UTM links before sending

Frequently asked questions

Do UTM parameters affect SEO?

No. Google ignores UTM parameters for indexing. They only affect analytics tracking.

Can I use UTM parameters on internal links?

Not recommended. It creates new sessions and skews analytics. Use only for external campaign links.

How do I see UTM data in Google Analytics?

Go to Acquisition → All Traffic → Source/Medium. Your UTM-tagged traffic will appear there.