Facebook Ads UTM Builder

Create trackable URLs for your Facebook Ads campaigns

Website URL

Campaign Name (utm_campaign)

Campaign Content (utm_content)

Your Trackable URL

Back to UTM Builder

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About Facebook Ads UTM Tracking

Facebook Ads allows targeting specific audiences based on demographics, interests, and behaviors. UTM parameters help measure ad performance across Facebook and Instagram.

                 Pro Tip:

                Use utm_content to track different ad creatives. Facebook automatically adds some parameters, but manual UTMs give you more control.

Example URL for Facebook Ads

https://example.com/landing-page?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale_2024&utm_content=carousel_ad

FAQs about Facebook Ads UTM

What UTM parameters should I use for Facebook Ads?

Use utm_source=facebook, utm_medium=social, and a descriptive utm_campaign name. Use utm_content for ad creative testing.

How to track Facebook Ads campaign performance?

In Google Analytics, go to Acquisition > Traffic Acquisition and filter by source=facebook and medium=social. Add campaign as secondary dimension to see individual campaign performance.

Does Facebook Ads automatically add UTM parameters?

Facebook adds some parameters automatically, but manual UTMs provide consistent naming across platforms.