Google Ads UTM Builder

Create trackable URLs for your Google Ads campaigns

Website URL

Campaign Name (utm_campaign)

Campaign Term (utm_term)

Campaign Content (utm_content)

Your Trackable URL

Back to UTM Builder

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About Google Ads UTM Tracking

Google Ads is the world's leading pay-per-click advertising platform. Use UTM parameters to track campaign performance, keyword effectiveness, and ROI.

                 Pro Tip:

                Use utm_term to track specific keywords. Set up conversion tracking in Google Analytics for complete funnel analysis.

Example URL for Google Ads

https://example.com/landing-page?utm_source=google&utm_medium=cpc&utm_campaign=brand_keywords_2024&utm_term=seo+services&utm_content=text_ad_v1

FAQs about Google Ads UTM

What UTM parameters should I use for Google Ads?

Use utm_source=google, utm_medium=cpc, and a descriptive utm_campaign name. Include utm_term for keyword tracking. Use utm_content for ad creative testing.

How to track Google Ads campaign performance?

In Google Analytics, go to Acquisition > Traffic Acquisition and filter by source=google and medium=cpc. Add campaign as secondary dimension to see individual campaign performance.

Does Google Ads automatically add UTM parameters?

Google Ads has auto-tagging, but manual UTMs give you more control over naming conventions.